Companys Social Performance Essay Example | Topics and Well Written Essays - 750 words

Companys Social Performance - Essay Example Company’s Social Performance Describe your company and analyze the various primary and secondary stakeholder groups, their roles, and relationships The company is a medium–sized chocolate producing corporation known as ‘St. Louis Delights’.The company specializes in the production of popular treats such as chocolate dipped caramels, with and without condiments such as pecans. The company is rapidly expanding even though at present it has only 35 employees, some of whom work on a part-time basis. St. Louis Delights currently produces more than 15,000 chocolate treats on a daily basis. With most of the chocolates products sold by other retailers being somewhat conventional, St. Louis Delights has created a whole new line of treats that is aimed at catering for the diverse tastes of chocolate fans all over the world. So far, St. Louis Delights has produced goods for fairs such as corporate events as well as weddings and other parties. The company also creates distinctive theme –products in different seasons such as during Christmas, Easter, Halloween, and the Chinese New Year. Recently, the company also staged a ‘chocolate tasting workshop’ so that customers could be introduced to exciting new creations produced by St. Louis Delights. The primary stakeholders of St. Louis Delights are its customers, stockholders, suppliers, creditors, and workers. Just as other corporations, St. Louis Delights has to realize profits for its principal investors. ... um, apart from its website, in which the company’s clients are able to discuss their views on different products as well as company policies (Freeman, Harrison, Wicks, Parmar, & De Colle, 2010). In this way, the company will also be able to determine what needs to be improved. This will also help company officials to learn how best to communicate with clients or catch their interest. The company could also learn how to better market its products to different sectors of the population by listening to the comments and advice of its customers. By monitoring the effect of any adjustments it makes, the company will be able to reassess its priorities as well as fine tune its methods of communication. Recommend ways the stakeholders can influence the destiny of your business For St. Louis Delights, customers are viewed as being the single most important stakeholder group that can foment change in company strategies as well as operations. The company has been making profits that allow for further expansion due to the loyalty of customers. At present, St. Louis Delights is involved in considering the next place in which to open new branches. Naturally, this decision will be determined by the notion of where customers are most likely to want to come to. Executives have to take into consideration the thought of where the customers are most likely to feel comfortable shopping at. The company also has to take into account the customer demographic it is looking to attract. For instance, it has to consider whether the customers will drive or walk to its proposed next franchise. In this case, it would be better to locate the franchise at an up market area that is a walking distance from residential houses. So far, it is the up market customers who appreciate uniqueness who have

Education Insurance Awareness Essay Example for Free

Education Insurance Awareness Essay An Overview In 1965, Yarri proposed the use of life insurance to insure against lifetime uncertainty resulting for the mortality risk of individuals. Premature death of a family head can bring serious financial consequences for the surviving family members because the family head’s earnings are lost forever leaving unfulfilled financial obligations, such as dependents to support, children to educate, and a mortgage to repay. Life insurance allows individuals and families to share the risk of premature death with many others and to alleviate the financial loss from the premature death of the rimary wage earner (Garman Forgue, 2006). The purchase of life insurance is one of the most important purchasing decisions for individuals and families (Anderson Nevin, 1975) and it is a critical component of a long-term financial plan (Devaney Keaton, 1994). 2). Introduction to Child Education Insurance Policy A child education policy is a life insurance product specially designed as a savings tool to provide an amount of money when a child reaches the age for entry into college normally 18 years old and above. The funds can be utilised to partly meet a childs higher education expenses. Also, if purchaser opts for a payor benefit rider, an education policy provides the assurance that, in the event of an untimely demise of the parents or legal guardian, the child will have access to funds to help finance his or her education expenses. Under a child education policy, the child is the life assured, while the parent or legal guardian is the policy owner. 3). Types of child education policies available in life insurance market. There are two main types, i. . an endowment or investment-linked policy. The difference between the two lies in the structure as well as the nature of investments. 3. 1) Endowment policy is an endowment policy combines a savings component with protection coverage. Endowment policy may be either participating or non-participating. As the name implies, non-participating policy do not participate in the life insurance funds profits but all insurance benefits are fully guaran teed. On the other hand, for participating policy, a portion of insurance benefits are guaranteed. However, the ultimate amount of benefits at maturity is not guaranteed as these depend on the performance of the insurance companys participating life insurance fund. 3. 2) Investment-linked policy is an investment-linked policy combines the elements of investment and protection based on your requirement as the policy owner. It offers flexibility as you are able to increase or top-up your monthly premium contribution as your income improves. If you wish to be more aggressive with the instruments of investment, an investment-linked policy will also allow you to choose the types of funds your money will be invested in. However, like any other similar investment, there are higher risks involved and there are no guarantees on the returns, which may be higher or lower than projected. 4). Research Background An increasing trend of education expenses to enter college or university nowadays, a lot of parents using financial sources such as Employee Providence Fund or rely on borrowing from Perbadanan Tabung Pendidikan Tinggi Negara to afford the study expenses of their son after leaving secondary school for a higher level of study. As an alternative source of financial protection against high education expenses, parents can purchase an education insurance starting from their children young age. Compare with withdrawal of lump sum of money from EPF (Employee Providence Fund) or make borrowing from PTPTN (Perbadanan Tabung Pendidikan Tinggi Negara), a parents just need to pay for a small amount of premium and parents as a payer can be covered by insurance in case death or total permanent disablement occurred by paying for an extra insurance rider in the particular education insurance policy. Therefore, this research carried out to examine the level of awareness among parents in Sibu Region towards education insurance provide by insurance companies in Malaysia. This thesis aims to examine both the type and amount of life insurance purchased by households. To this end, comprehensive models of households’ demand for life insurance were developed, which included demographic variables (age, education, employment status, health status, number of children, marital status, and race), economic and assets variables (income, homeownership, debts, as well as portfolio elements such as liquid assets, certificates of deposit, mutual funds, bonds, stocks, individual retirement accounts, annuities, other miscellaneous financial assets, and nonfinancial assets), and psychographic variables (attitude toward risk, attitude toward leaving a bequest, and one’s expected life expectancy). The effects of these factors on either term or cash value life insurance purchased by households were examined separately. Research Objective General objective To examine the parent’s awareness towards education insurance. Specific Objective 1). To investigate whether parents had purchase education insurance or not for their children at their young age. 2). To identify from which channel of information that made parents aware of education insurance. 3). To identify whether insurance industry playing an effective role in promoting education insurance in life insurance market. ). To examine parents interest towards education insurance products administered by insurance company in insurance market. 5). The main purpose of this study is to examine whether demographic factors influence the purchase of education insurance among parents in Sibu Region. Research question 1). Do you know there is education insurance product in insurance market? 2). Had you purchased any education insur ance from any insurance company for your children? 3). Had any insurance agent approach or introduce and give explanation to you regarding education insurance? 4). Are you willing to purchase any education insurance for your children? 5). what type sources of information you needed to enhance the knowledge regarding education insurance? Problem statement Financing child’s education is one of the major investments that any wise parent is prepared to undertake. A sound university education is not only among the basic requirements to establish a good career; it can also form the foundation of your child’s intellectual maturity for life. We all start learning since birth and the brief period of academic education in our lives represents another landmark in a life-long learning process. But given the high cost of education and the competition to enter well-known universities, it is necessary to have an investment plan to fund our children’s brief sting of three to four years in university. With the limited places available in local universities, many Malaysian students have wisely invested in university education abroad. Faced with the rising costs of overseas university education, how can parents save and invest to finance the tuition fees, let alone the living costs. The depegging of the ringgit from the U. S. dollar last year is a welcome move for many Malaysian parents because under the flexible exchange rate system, the ringgit is likely to appreciate over the long term. This will help Malaysians reduce the cost of overseas education in popular countries such as the U. K. , U. S. and Australia (Charles Goh, www. fimm. com. my/pdf/investor/articles/09). One of the biggest worries for parents nowadays is how to fund their children’s education, which does not come cheap. In addition, as with everything else, education expenses, is it in foreign and local colleges/universities, private primary and secondary schools are expected to trend upwards in future (Elaine Ang, http://thestar. com. my/ September 18, 2010). The trend is upwards as far as education costs are concerned. In predicting the future, we can only use assumptions such as cost and inflation factors in child education planning. The general increase for local studies is about 3% per year and foreign about 5% and this applies to a general business degree of three years (Mike Lee, CTLA Financial Planners Sdn Bhd managing director, 2010). An average increase of between 5% to 7% annually in education costs for studies locally and in countries such as Britain, United States, Australia, Canada and Singapore excluding foreign exchange rate fluctuations. Moreover, there are certain years where the increase can be in a lump sum instead of percentage depending on the circumstances. (Matthew Gan, E. T. Education Services Sdn Bhd managing director, 2010). Some of the common mistakes parents make when saving for their child’s education fund are starting too late, saving without investing and not considering foreign exchange fluctuations for those who aim to send their children overseas. It is important to determine what the education costs are in current value and identify a suitable savings and investment vehicle. Some parents don’t even have a clue how much education costs (Yap Ming Hui, Whitman Independent Advisors Sdn Bhd managing director, 2010). Save and invest your money as early as possible. Let your money grow with your child, school fees for primary and secondary education range from RM15,000 to RM17,000 per annum with an average 10% increase in fees every two years (Rina Thiagu-Kler, Marketing manager Sri KDU, 2010). Because of less study and difficulties to obtain data regarding education insurance demand in Sibu Region. A brief interview conducted with Mr. Ten Kim Loong, Unit Manager of Kumpulan Elite Ten from Etiqa insurance agency on 2nd December 2011 where he indicated that most of the insurance product demanded by household within Sibu region is medical card and personal accident policy, it is because the premium affordable by policyholder, moreover among the clients approached did not know what policy to purchase and how much sum insured should be enough for protection need†. A discussion session also conducted with Mohamad Faizuli Bin Abd Karim, a financial planner from Takaful Ikhlas Sdn Bhd reveal that among the prospects that approached by him saying that they are not interested in any of insurance products and they worried the premium payment can become an extra expenses as per we noticed the living standard and price of basic necessity good are very high nowadays. The Breakdown of Schooling Expenditure As shown in Table 2, the average cost of schooling overall was found to be RM1,782 per student per year. The cost in rural areas which averaged RM1,590 was about 22 per cent lower than urban areas.

Trees :: essays research papers

Trees Trees are woody plants with a distinct stem, or trunk. They are usually the tallest of plants, and their height and single main stem differentiate them from shrubs. Trees are perennials that live at least three years. Some tree species are extremely short but others may reach a height of more than 367 feet. The General Sherman Tree, a giant sequoia in California’s Sequoia National Park, has a height of 275 feet and a diameter of 37 feet. The largest trees are not always the oldest. The bristlecone pine, for example, grows to a height of only 30 feet but one specimen has been dated to be at least 4600 years old.   Ã‚  Ã‚  Ã‚  Ã‚  There are two general types of trees, angiosperms and gymnosperms. Angiosperms are flowering plants that have a seed. They include maples and oaks, which are dominant species in Kentucky. Gymnosperms, on the other hand, do not bear flowers. Their seeds lie exposed in structures such as cones or fleshy cups called arils. This group includes conifers, gingkos, and cycads. Trees grow throughout the world, from the icy regions near the Arctic to the steaming tropical regions near the equator. They may grow along steep cliffs, in swamps and deserts, and on mountaintops at even the highest of elevations. Although trees can grow alone, most grow in strands, which consists of one species or a mixture of species. A forest is a plant community that is made up of the trees, shrubs, and herbs that cover an area. Forests provide many social, economic, and environmental benefits. Forest provide wildlife habitat and recreational opportunities, prevent soil erosion and flooding, and help to provide clean air and water. Forests are also an important defense against global climate change. Through a process known as photosynthesis, plants exchange the oxygen that is necessary for life with carbon dioxide, the chemical most responsible for global warming. By decreasing the amount of carbon dioxide forests may reduce the effects of global warming. In the United States, forests are threatened by extensive logging, called clear-cutting, which destroys much of the plant and animal habitats and leaves the landscape bare. Until the 1990’s, the U.S. Forest Service was directed by Congress to maximize the amount of timber harvested in order to provide jobs. In the late 80’s and early 90’s, environmentalists sued the government for violating the National Environmental Policy Act. As a result, the amount of timber harvested was reduced and foresters were directed to follow a policy known as ecosystem management.

The Physician Assistant Program

The Physician Assistant Program, on the other hand, delivers a comprehensive masters education teachings that are essential for the aspiring physician assistant (â€Å"Physician Assistants,† n.d.). This program entails   thorough learnings in the formal practice of a physician assistant.Furthermore, the master's program for physician assistant equips the aspirants the necessary academic and clinical background in able to achieve professional certification to become qualified, reliable and competent physician assistant (â€Å"Physician Assistants,† n.d.).  As an aspiring Physician assistant, I truly understand that my clinical role will include primary and specialty care in medical as well in surgical practice. I understand that a physician assistant position is a complex task to do that focuses to provide of patient care. With this, I hereby accept the fact that the only way to achieve this and be competent in the position is submit myself into the formal education program for Physician Assistant.With the kind of training I had as a Nurse aid for two years, I decided to pursue a career as physician assistant. Although, I hold a masters degree in Library Science from University of Wisconsin, I could not find the appropriate job or work that is in line with the education that I have finished.Hence, in my two years of stay in the hospital as a nurse aid, I came to a point of realization that I am comfortable to work in such position and finally pursue a career in physical assistance.Being in hospital as a nurse aid, I can say my preparation for this objective of is my formal experience in medical field by providing nursing aid. In terms of preparation, I can say that I am on the ideal shape to start a new career as I am familiar with the practice in the clinic and in hospital chores. Moreover, I attended and completed all the prerequisite courses in nurse aid.Being an alumna of the school, I prefer to have my formal physician assistant education program in University of Wisconsin, as I believe that the method of teaching by the university is proven and effective. Therefore, I wish to achieve another milestone in my life as a qualified and ratified physician assistant under the uplifting educational support of the University that I truly trust and believe.In the end, if I get the chance to complete the program and be one of the countries prime physician assistant, my primary goal as a professional is a effect changes that I believe to be the best in providing patient care. Thus, I wish to achieve the reputation that I long as valuable and competent physician assistant, through my whole hearted service with my patient and with the attending physician.ReferencesPhysician Assistants. (n.d.). Retrieved July 10, 2008 from http://www.answers.com/topic/physician-assistant?cat=health

Was Robespierre More a Success Than a Failure as a Revolutionary Leader?

Introduction to Robespierre: Robespierre was a French lawyer, politician and one of the most influential figures of the French- Revolution. Influenced by 18th century philosophes such as Rousseau, he was a capable articulator of the beliefs of the left-wing bourgeoisie. Successes: Gained support of the majority: He gained the title â€Å"incorruptible†. Particularly interested in the rights of man and revolutionary virtue. Earned his reputation in the Estates General as a defender of the poor. He genuinely believed that the people of France were good and was therefore capable of achieving social and public well being in France.While the Constituent Assembly was preoccupied with drawing up a constitution, Robespierre turned from the assembly of lawyers and wealthy bourgeoisie to the people of France. He was very successful in voicing out his ideas for the Declaration of the Rights of man and constitutional provision. In the Jacobin Club, he found a sympathetic audience among th e intelligent artisans and small shopkeepers who became members of the club. His fanaticism won him supporters; his singularly sweet and sympathetic voice gained him hearers; and his upright life attracted the admiration of all Establishment of the Republic:Robespierre's main ideal was to ensure the virtue and sovereignty of the people. He disapproved of any acts which could be seen as exposing the nation to counter-revolutionaries and traitors, and became increasingly fearful of the defeat of the Revolution. He instigated the Terror and the deaths of his peers as a measure of ensuring a Republic of Virtue Establishment of the National Convention – to sweep away the enemies Supported execution of Louis â€Å"For Louis I have neither hate, not love.I only hate his crimes† Destruction of the Gironidsts – Maxim Isnard, Girondist, spoke about counter-revolution and on 2nd June, a crowed of armed men from the Commune of Paris arrested 32 deputies from the convention Reign of Terror: After Robespierre was elected to the Committee of Public safety (a revolutionary tribunal), he earned a dominat position after the fall of the monarchy and declared â€Å"It is time to horrify all the conspirators† The terror acted against real and suspected enemies of the evolution and extended into every corner of France. Victims were mostly the aristocracy, bourgeoisie and members of the clergy but also included members of other classes. In all, perhaps 40,000 people were executed. Leadership of War was decisive: A revolutionary war must be waged to free subjects and slaves from unjust tyranny, not for the traditional reasons of defending dynasties and expanding frontiers.Failures: Short-term rule (1793-1794) Enemies were paralysed briefly: Cecile Renault, woman who tried to murder Robespierre and other politicains who opposed him for being a dictator and associated with Danton’s death â€Å"the blood of Danton chokes him† Socio-religious and economic policies weren’t a success

Explore How Steinbeck Presents the Relationship Between Two of the Charactors in of Mice and Men Essay Example

Explore How Steinbeck Presents the Relationship Between Two of the Charactors in of Mice and Men Essay Example Explore How Steinbeck Presents the Relationship Between Two of the Charactors in of Mice and Men Essay Explore How Steinbeck Presents the Relationship Between Two of the Charactors in of Mice and Men Essay The book was set in California in the 1930s when America had a great depression which affected everyone because everyone was unemployed and had to travel to look for work so it is showing George and Lennie traveling together to achive their dream, like everyone else in America, which is very unrealistic which is why they travel together. In the book there is a theme of loneliness. George and Lennie plan to buy a farm for just them two to live on so they wont have to worry about being lonely. Well, well have a big vegetable patch and a rabbit hutch and chickens. And when it rains in the winter, well just say the hell with goin to work, and well build up a fire in the stove and set around it an listen to the rain comin down on the roof.. There dream is giving them something to work for so they can forget about being lonely and have a great life. The writer presents George and Lennies relationship as close but George gets really protective of Lennie. Hide in the brush till I come for you. dont let nobody see you. This shows that George does not want Lennie to get caught if he does something bad. But if he does get caught he wants him to be safe and so they can stay together. This is also giving the reader a little clue that he might get in trouble later on in the story. Without a doubt the writer succsessfully shows George and Lennies relationship as not very good at times. When I think of the swell time I could have without you I go nuts. This is suggesting that George is getting very sick of Lennie always getting them both in trouble because whenever he does do something bad they both have to move and get a new job. He is also getting sick of Lennies childish behaviour and how he constantly has to remind Lennie what to do and tell him about their plans all of the time. When George says this Lennie tells him taht if he wants he will go off on is own and live by himself because he knows George cares about him but thinks he is too much for him to handle. This means that George doesent want Lennie around all the time because he is too much bother and he is ruining Georges life. Also George wants them to stick together bacause it is during the great depression. The writer also shows George as a father figure for Lennie by how he tells Lennie what to do. Lennie, for god sakes, don’t drink so much’. This is because George cares for Lennie and doesn’t want him to get sick. It is like how a parent would tell their child not to drink too much and to not be greedy. When George syas for god sakes it shows how George is getting a bit annoyed at Lennie because he says it sort of snapping at him. ‘George raised the gun and steadied it and brought the muzzle of it close to the back of Lennies head’. George shoots Lennie because he is always getting them both into trouble and George is getting sick of it. The writer drags it out to build up the tension so the reader can imagine how horrible it would be for George to do it after he promised Lennies aunt that he would look after him. George cares for Lennie so he doesn’t want him to get hurt, ‘Get him Lennie, don’t let him do it’. This is particularly effective because it shows how George wants Lennnie to be able to fight back and stick up for himself so he doesn’t have to fight for him all of the time, but doesn’t want Lennie to be pushed around all the time so it shows that their relationship is close. Where we going George? ’ ‘So you forgot already did you? I gotta tell you again? ’ Lennie forgets everything, so George always has to remind him of their plans and what they are doing which is why George gets very annoyed with him at times. When George says again this is showing that he has already explaind their plans to Lennie and that he is slowly getting sick of telling hi m. Also when he says already this is showing that George is expecting Lennie to forget what he told him but he didnt expect it to be quite so soon. Lennie looks up to George and copies everything he does. Lennie who had been watching imitated George exactly. This is because he follows George around all the time so he is like a father figure. Also because George does everything right, Lennie wants to be just like him. George tells Lennie to stay away from Curly and his wife because he knows that they are trouble and he doesn’t want Lennie getting them both in bother with Curly. This is showing George as being very protective of Lennie because he knows what Curly is like and he knows that he will end up getting hurt. In the beginning, Geeorge and Lennie are on their way to where they will start work because Lennie got them both in big trouble at their last job because he is clumsy and doesn’t think, which is why George has to tell hime what to do and keep him out of trouble like a parent and their child. George has to tell Lennie where to go if he gets in trouble because he knows he will get into trouble because he always gets into trouble but he wants to make sure that he is okay and that they can stay together and so George can look after Lennie like he promised his aunt.

Ancient Greek Democracy that Still Makes People Strive for Perfection

Ancient Greek Democracy that Still Makes People Strive for Perfection Ancient Greece is often referred to as a cradle of the Western World. This is not just a smart metaphor, but a certain fact that can hardly be refuted.Advertising We will write a custom essay sample on Ancient Greek Democracy that Still Makes People Strive for Perfection specifically for you for only $16.05 $11/page Learn More Thus, Greek dreams of a perfect society where everyone (or at least the majority) is happy resulted in the creation of the first democracy in the world. This invention of humanity has had a great impact on the development of the human society. First, Greek cities were governed as any other kingdom in the ancient world. However, a number of uprisings made Ancient Greeks work out a unique political system. Thus, in the 6th century B.C. Greeks created the first democratic society. It is possible to understand the major principles of Ancient Greek democracy when considering the meaning of the very word democratic. Thus, the word consists o f two composites: demos and kratos. The first composite is translated as â€Å"the people† and kratos is translated as â€Å"power†, which gives us the following meaning: â€Å"the power of the people† (qtd. in Ober 3). Therefore, there was no single ruler in the country and there was no risk of tyranny. Basically, people discussed the problems and worked out specific solutions to the problems. Admittedly, it can be a bit naà ¯ve to think that the majority always benefitted as there were always elite groups that pursued their specific objectives. Nonetheless, needs of many people were taken into account and many people could enjoy basic rights. It is possible to state that the creation of such a democratic society was revolutionary. Of course, it had an enormous impact on the development of humanity. Notably, many societies are based on the principles of Greek democracy. Many European countries followed the example of Ancient Greece to create new better societi es. Thus, French Republic was based on major principles developed by ancient Greeks.Advertising Looking for essay on ancient history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The USA can be regarded as one of the brightest examples of democratic societies. Undoubtedly, Americans used experience of French people and used the principles outlined in Ancient Greece. Apart from such significant political implications, democratic principles of Ancient Greece have become certain part of people’s consciousness. As far as I am concerned, I am also affected by the democratic principles. I think Ancient Greeks managed to outline major principles of a perfect and just society. More so, I think I have specific views on society due to the influence of Ancient Greece. I have heard of justice and equality from my childhood. Of course, these views date back to the ancient world. Now I think that people should take a stand whenever they may need. I think that people can find solutions if they start a proper discussion when they listen to each other. I also think that these principles have affected my life. For instance, I believe discussion is the most important thing in any human interaction. Thus, I always discuss issues and I never jump to conclusions. I try to consider all possible factors and take into account all opinions. Of course, some time ago I thought I developed such principles as I was so smart and just. However, I think I did not work out these ideas. I only adopted them. These ideas are in the air and people cannot but adopt them (or try to oppose to them). Most importantly, no one remains distant as these ideas are integrated in our universe. Ober, Josiah. â€Å"The Original Meaning of â€Å"Democracy†: Capacity to Do Things, not Majority Rule.† Constellations 15.1 (2008): 3-9. Print.Advertising We will write a custom essay sample on Ancient Greek Democracy that Still Makes People Strive for Perfection specifically for you for only $16.05 $11/page Learn More

Biography of Noor Inayat Khan, World War II Spy Heroine

Biography of Noor Inayat Khan, World War II Spy Heroine Noor-un-Nisa Inayat Khan (January 1, 1914 –September 13, 1944), also known as Nora Inayat-Khan or Nora Baker, was a renowned British spy of Indian heritage. During one period of World War II, she handled clandestine radio traffic in occupied Paris nearly singlehandedly. Khan also broke new ground as a Muslim female operative. Fast Facts: Noor Inayat Khan Known For: Renowned spy who served as a wireless operator for the Special Operations Executive during World War IIBorn: January 1, 1914 in Moscow, RussiaDied: September 13, 1944 in the Dachau concentration camp, Bavaria, GermanyHonors: The George Cross (1949), the Croix de Guerre (1949) An International Childhood Khan was born on New Years Day 1914 in Moscow, Russia. She was the first child of Inayat Khan and Pirani Ameena Begum. On her father’s side, she was descended from Indian Muslim royalty: his family was related closely to Tipu Sultan, the famous ruler of the Kingdom of Mysore. By the time of Khans birth, her father had settled in Europe and made a living as a musician and a teacher of the Islamic mysticism known as Sufism. The family moved to London the same year Khan was born, just as World War I broke out. They lived there for six years before relocating to France, just outside of Paris; by that point, the family included a total of four children. Khans father was a pacifist, as his religion and moral code dictated, and Khan absorbed many of those principles. For her part, Khan was mostly a quiet, thoughtful child with a knack for creativity. As a young adult, Khan attended the Sorbonne to study child psychology. She also studied music with the famed instructor Nadia Boulanger. During this time, Khan produced musical compositions, as well as poetry and children’s stories. When her father died in 1927, Khan took over as the head of the family, caring for her mother and three siblings. Joining The War Effort In 1940, as France fell to the Nazi invaders, the Khan family fled and returned to England. Despite her own pacifist leanings, Khan and her brother Vilayat both decided to volunteer to fight for the Allies, at least partially in hopes that the heroism of a few Indian fighters might help improve British-Indian relations. Khan joined the Women’s Auxiliary Air Force and was trained as a radio operator. By 1941, Khan was bored with her posting at a training camp, so she applied for a transfer. She was recruited by the Special Operations Executive, the British spy organization during the war, and specifically assigned to the sections related to the war in France. Khan trained to be a wireless operator in occupied territory- the first woman to be deployed in this capacity. Although she did not have a natural talent for espionage and failed to impress in those parts of her training, her wireless skills were excellent. Despite these concerns, Khan impressed Vera Atkins, the intelligence officer who was her superior in â€Å"F Section. Khan was selected for a dangerous mission: to be a wireless operator in occupied France, transmitting messages and serving as a connection between agents on the ground and the base in London. Operators could not stay in one location for long, due to the likelihood of being discovered, but moving was also a risky proposition due to the bulky, easily noticed radio equipment. By the time Khan was assigned this mission, operators in this job were considered lucky to survive two months before being captured. In June 1943, Khan, along with a few other agents, arrived in France, where they were met by Henri Dericourt, a French SOE agent. Khan was assigned to work in the sub-circuit led by Emile Garry in Paris. However, within weeks, the Paris circuit was discovered and almost all her fellow agents were swept up by the Gestapo- making Khan the only remaining operator in the region. She was offered the option to be pulled from the field, but insisted on staying and completing her mission. Survival and Betrayal For the next four months, Khan went on the run. Using every technique possible, from changing her looks to changing her location and more, she evaded the Nazis at every turn. Meanwhile, she determinedly continued doing the job she was sent to do, and then some. In essence, Khan was handling by herself all the spy radio traffic that would normally be handled by a full team. Unfortunately, Khan was discovered when someone betrayed her to the Nazis. Historians disagree as to who the traitor was. There are two most likely culprits. The first is Henri Dericourt, who was revealed to be a double agent but who may have done so on orders from British intelligence MI6. The second is Renee Garry, the sister of Khans supervising agent, who may have been paid off and who may have been been seeking revenge on Khan, believing she had stolen the affections of SOE agent France Antelme. (It is unknown if Khan was actually involved with Antelme or not). Khan was arrested and imprisoned in October 1943. Although she consistently lied to investigators, and even attempted to escape twice, her shortened security training came back to hurt her, as the Nazis were able to find her notebooks and use the information in them to impersonate her and continue to transmit to unsuspecting London headquarters. This resulted in the captures and deaths of more SOE agents who were sent to France because their superiors either did not realize or believe that Khans transmissions were fake. Death and Legacy Khan attempted escape once more, along with two other prisoners, on November 25, 1943. However, a British air raid led to their final capture. The air raid sirens triggered an unplanned check on the prisoners, which alerted the Germans to their escape. Khan was then taken to Germany and kept in solitary confinement for the next ten months. Eventually, in 1944, Khan was transferred to Dachau, the concentration camp. She was executed on September 13, 1944. There are two differing accounts of her death. One, given by an SS officer who witnessed the execution, portrayed it very clinically: a death sentence pronounced, some sobbing, and the execution-style deaths. Another, given by a fellow prisoner who survived the camp, claimed that Khan was beaten before being executed, and that her final words were â€Å"Libertà ¨!† Posthumously, Khan was awarded multiple honors for her work and her bravery. In 1949, she was awarded the George Cross, the second-highest British honor for bravery, as well as the French Croix de Guerre with a silver star. Her story endured in popular culture, and in 2011, a campaign raised funds for a bronze bust of Khan in London, near her former home. Her legacy lives on as a groundbreaking heroine and as a spy who refused to abandon her post, even in the face of unprecedented demand and danger.   Sources Basu, Shrabani.  Spy Princess: The Life of Noor Inayat Khan. Sutton Publishing, 2006.Porath, Jason. Rejected Princesses: Tales of Historys Boldest Heroines, Hellions, and Heretics. Dey Street Books, 2016.Tsang, Annie. Overlooked No More: Noor Inayat Khan, Indian Princess and British Spy. The New York Times, 28 Nov. 2018, https://www.nytimes.com/2018/11/28/obituaries/noor-inayat-khan-overlooked.html

Poems Essay Example | Topics and Well Written Essays - 250 words

Poems - Essay Example It has successfully preserved its lyrical tendency howsoever blunt and limited with vocabulary within the main characters domestic domain. Like any other ordinary case, Woman work thus altogether depicts in it a realistic common woman type whod often be found enumerating routinary tasks in a nearly resenting tone (as in the poems beginning). Its capability to sound as such suggests an image of the speaker as relative to the real picture of an individual under a working class whose wage doesnt go above average for otherwise she would have been able to afford a helper on whom to delegate a fraction of her load. Also, with the things in the list-to-do order, the poet wants the reader to imagine more how rustic and tough a life is for a single mother or a woman without a reliable parter to depend on. Such is an attribute of a poorly developed society where this case is most usual. Not only does the poem pertain to a traditional mother but also exemplifies a woman who volunteers or has ma de chief career out of social works in her poor community. The lines I got company to feed...the tots to dress, the can to be cut..then see about the sick, all attest to that. Similarly, the side of nature which the speaker seeks to attain as a resolution to the initial setting, provides further allusion to her economy. Having mentioned sunshine, rain, dewdrops, storm, sky, mountain, and oceans she can call her own greatly symbolizes a status that hopes for a rather inexpensive means to soften the stress out and build up comfort and peace without having to pay another human service where appropriate, since a mere freedom to experience such wonders of nature is free of charge. The natural sensibility brought by this attitude makes the poetic content literal and at the same time figurative for acquiring a good transition between contrasts as the irony begins adapting a normal tone and remains either subtle or neglects to assume much

Maritime Economics Essay Example | Topics and Well Written Essays - 2250 words

Maritime Economics - Essay Example Maritime economics refers to the business of shipping which is considered to be quite intriguing. The shipping industry which marked its commencement with the transportation of cargoes has been witnessing increased significance owing to the related advantages and prospects in the field of international development (Cullinane, 2011). Shipping is considered to be a service based industry that is believed to grant the sustenance with regard to the global trade. The subject of maritime economics is believed to have developed and grown based on the study that is supposed to relate to the past record of shipping, for instance contractual understanding relating to shipping as well as trade (Talley, 2012). Performance evaluation indicators are considered to be essential in order to gauge the operating competence with regard to the shipping industry. It is regarded as essential to draw attention to the condition related to operation performance with the intention of further enhancing the performance. There has been stated to remain available numerous kinds of indicators for the reason of using them for assessing the results attained by the shipping companies or the seaports. The prevailing indicators are believed to be of great use owing to their easy computability with the help of the accessible information. The application of the indicators would enable the evaluation of the performance of a particular shipping company and ascertain the degree of contentment of the obtained results. The performance indicators is learnt to gauge the performance of the shipping companies in sectors like tanker, offshore, container, dry bulk and other miscellaneous sectors (Trujillo & et. al., 1999). It needs to be mentioned in this regard that the indicators related to performance measurement is not regarded as structured, comprehensive or constant. The indicators that are used to gauge the performance of the shipping companies is done with the

Racial discrimination in the United States Essay

Racial discrimination in the United States - Essay Example Redlining is more common in discrimination and it has been practiced over long period of time from historical perspective and in the modern world, it has been practiced on various grounds such as employment and opportunity to various individuals and groups in the society (Leonard, 2007).Affirmative actions are the policies that undertake race, ethnicity and gender into consideration in the endeavor of ensuring equal opportunity is promoted in a society. It is mainly concerned with such aspects as education, employment and also such public contracting as the health programs. Affirmative action can be in two categories whereby one category addresses equality and eliminate any form of discrimination that is concerned with such issues institutional, overt and involuntary while the other category is focused on maximizing societal benefits and diversity on all levels in the society (Ward, 2006).In the United States, there is gross discrimination on racial grounds and the most discriminated against are the Non-White residents in the country. There have been debates that an affirmative action would be very instrumental in eliminating discrimination based on institutional, employment, educational and business opportunity in the country. Thesis Statement In the modern world, people are still discriminated against in such aspects as employments, education, institutional and business opportunities. Affirmative action is an important project to counter this discrimination. This is because the policy give well qualified people equal opportunities to other people and in a country like the United States of America where there is gross discrimination based on race, this policy will give a strong foundation for improvement in regards to racial discrimination in the United States. Racial Discrimination in the United States Since the colonial era in the United States one of the most prevalent issues in the country is racism. The whites who are considered to be the settler society are the dominating race in the country and this means that the other races which include the Blacks, Native Americans, Asian Americans, Latin Americans, Irish Americans and others are highly discriminated against. This discrimination is extended to such fields as employment, education, institutional and business opportunity in the country. The whites have enjoyed dominancy in these fields while the other races have been left in the periphery of the system. Although there was some improvements in the twentieth century when the government enacted laws which prohibited entities against racialism, race identities are still held very highly in the country and by prominent members of the society who control various mechanisms in the country (Hurst, 2000). Educational discrimination There is widespread education discrimination in the Untied States with the highest numbers of graduates from high school, college and university coming from the Whites. This shows that the educational opportunities in the country are favored towards the Whites while the other races are discriminated against. This is also furthered in that when the Whites get better education opportunities they also get better opportunities in life especially in this era of education opportunities. This means that the Whites have better opportunities to develop their lives while the other races are left to struggle with life (Williams, 1999). The table below shows the percentage of White

Intuition Science Paper Essay Example | Topics and Well Written Essays - 500 words

Intuition Science Paper - Essay Example Intuition science is unique because the mind and the external environment are both taken into account. Understanding the environmental factors responsible for the emergence of human intuition is crucial to understanding intuition itself because it is a major influence on our actions. Intuition arises from the unconscious mind. This means that the sub-conscious mind has a significant role in determining our conscious behavior-a role that is larger and more important in the decisions we make every day of our lives. Moral behavior is included in all this and intuition science sheds light on the cognitive processes that affect moral decision making. Our evolved brains have acquired the complexity and the capacities they have from the acquisition and storage of the information that the brain continually receives from external stimuli via the senses (seeing, touching, hearing, etc.). The brains stores all of this information starting at birth. This information quickly grows as we age and e xperience the world. The brain has evolved to simultaneously use all of the stored data and hardly use any at all. The conscious and sub-conscious parts of the mind each process the data in different ways, but ways that have allowed for the emergence of abstract thought, the capacity to rationalize, and to become moral creatures.

International trade Essay Example | Topics and Well Written Essays - 1500 words - 1

International trade - Essay Example Second, as it operates in an international environment, it is subject to considerable competition and economic pressure from foreign competitors." http://www.transport.gov.za/library/docs/greenp3d.html As a maritime organisation, it has to take all its decisions keeping the external factors in view. It is impossible for it to function keeping only UK laws in mind, as it has to deal with almost all the countries, their companies, their shipping industry and other connected industries, and hence, the organisation automatically comes under laws made by those countries that could be suitable only for them. But an international organisation has to find ways and means to adapt itself into those laws. Education and training of the staff, making them aware of other cultures and alien atmospheres had been of great value. It is difficult for an organisation like BMEA not to get influenced by external environment. Most of the maritime organisations try to adapt themselves as much as possible to the environments, rules and policies of other countries, without which they cannot run their business. Shipping corporations have to adhere to the rules of flag ports, terminals and high seas only. But BMEA has to abide with even the country's internal laws, as its supplies go to the off shore industries and Government agencies. It has to learn every liaison rule prevalent in that particular country, deal with Government agencies and quasi government institutions for their supplies to get approved, because it represents the interests of its members, suppliers and manufacturers in Britain. To negotiate the supplies, prices, with markets abroad, it has to have its personnel ready and trained for the... British Marine Equipment Association (BMEA), established in 1966, is a market oriented trade association, works for the promotion of British manufacturers and suppliers, in other countries and supplies marine equipments to ports, terminals, off shore industries, and fishing industries.Several International conventions lay down the rules for the maritime organisations to follow as they are bound by these rules. Environmental rules have made the shipping difficult; but at the same time, it is definitely necessary as the seawater or seabed pollution could create unfortunate results, killing the sea animals, birds, fish and eventually affecting the health of humans. Stringent laws have been laid down against oil spill, paints and so many other hazards that could happen through the maritime industry. â€Å"The International Convention on the Control of Harmful Anti-fouling Systems on Ships will prohibit the use of harmful organotins in anti-fouling paints used on ships and will establish a mechanism to prevent the potential future use of other harmful substances in anti-fouling systems†. Education and training of the staff, making them aware of other cultures and alien atmospheres had been of great value. It is difficult for an organisation like BMEA not to get influenced by external environment.As BMEA deals with sales and services of equipments, it comes under the Sale of Goods Act and Sale Contract Act. All these international laws have to be honoured by the company while making a deal and supplying the equipments and servicing it later.

Intuition Science Paper Essay Example | Topics and Well Written Essays - 500 words

Intuition Science Paper - Essay Example Intuition science is unique because the mind and the external environment are both taken into account. Understanding the environmental factors responsible for the emergence of human intuition is crucial to understanding intuition itself because it is a major influence on our actions. Intuition arises from the unconscious mind. This means that the sub-conscious mind has a significant role in determining our conscious behavior-a role that is larger and more important in the decisions we make every day of our lives. Moral behavior is included in all this and intuition science sheds light on the cognitive processes that affect moral decision making. Our evolved brains have acquired the complexity and the capacities they have from the acquisition and storage of the information that the brain continually receives from external stimuli via the senses (seeing, touching, hearing, etc.). The brains stores all of this information starting at birth. This information quickly grows as we age and e xperience the world. The brain has evolved to simultaneously use all of the stored data and hardly use any at all. The conscious and sub-conscious parts of the mind each process the data in different ways, but ways that have allowed for the emergence of abstract thought, the capacity to rationalize, and to become moral creatures.

Social contract ethics Essay Example | Topics and Well Written Essays - 500 words

Social contract ethics - Essay Example The idea of social contract originated in philosophical doctrines of Hobbes, Locke and Rousseau. Even though all of them used the notion â€Å"social contract†, each of them had different understanding of how exactly people conclude the contract. This means that ethical principles of social contract are also different for each theory. Still all of them agreed in one crucial point: to create efficient social contract every individual should follow the terms established in the particular kind of agreement. In fact this means that if people live together they need to sacrifice a part of their personal freedom and restrict themselves in different aspects of their lives (Holcombe 1978). It is quite obvious that any ethics require some sorts of restrictions of human personal freedom. As far as humans are the kind of beings who frequently make certain actions that can be harmful for others who live next to them in society, ethical principles are supposed to teach humans how to act no t to harm. Basically, the main principle of social contract ethics is: do as you would be done by. Otherwise it would’ve been impossible for people to cohabitate together. Hobbes’ doctrine of social contract claims that people need to conclude the kind of agreement because their nature is evil and destructive. According to the agreement people give their personal freedom under someone’s control (either monarch’s or government’s) and the society lives in order following some strict rules established by the dictator.

Air France-KLM as Low-Cost Airline Across Europe Essay Example for Free

Air France-KLM as Low-Cost Airline Across Europe Essay Abstract Airline is an important industrial in European economy, with the liberalization and deregulation of European market, it is filled by a number of small-sized and large-sized airlines, recently, the model of low cost carriers is widely spread from America to Europe, the success attracts rivals to adjust business models to enter this market. Air France-KLM also attempts to adopt this strategy. This essay will use PESTEL and stakeholder theory, as well as corporate social responsibility (CSR) concept to analyze general environment and specific environment including customers and suppliers. Main ideas are Air France-KLM (FK) should concern CSR behavior especially including social and environmental perspective to conduct low-cost strategy rather than only consider economic perspective which is short-term financial performance, because it could not bring a sustainable development for company. Furthermore, FK should have operational resilience and strategic resilience under the uncertainty of dynamic environment, and integrate CSR as a organization culture which will become a competitive advantage. The general environment analysis could provide reference for other companies, and analysis of stakeholder theory and CSR concept will give a guidance for sustainable development of companies. Air France-KLM is owned by French airline (Air France) and Dutch airline (KLM). It is the largest airline company in the world, while the profit is continually decreasing in Europe within recent 5 years (Market Line 2014). It is positively seeking a path to maintain competitive position in European airline market. Two largest competitors are Ryanair and EasyJet in Europe who operate low-cost strategy which learn from Southwest in US, and they rapidly capture market share. Air France-KLM is planning to use same strategy to compete with them. Environment is a significant indicator that influences the operation of business. It is dynamic and complex, different elements are interrelated and interacted that bring different influence for present and future activities  of companies. Analysis of environment usually is divided into macro-environment and micro-environment, they separately cover the general environment and specific related environmental factors such as customers, suppliers and regulators (Kew and Stredwick 2005). As Europe is located in a low valley suffering debtor crisis, new business model is encouraged to stimulate the economy and transfer risks for government. This essay will evaluate and discuss the low cost strategy Air France-KLM will adopt, firstly, it will analyze the general environment using PESTEL tool, and using Five Forces model and stakeholder theory further seek the issue and factors that can help company to succeed in a long term. Especially, it will explain the importance of corporate social responsibility in business operation. Finally, it is to find the opportunities and threats that company should notice for future success to combines different factors. Air France-KLM is holding by Air France and KLM which is a Dutch airline, the alliance was formed in 2004. The headquarter is located in Paris, and it obeys the French law. Subsequently, it became the largest airplane company in terms of revenues in Europe, even over the world. However, the operating profit to Air France-KLM (FK) continually decreased from 2012 (MarketLine 2014). Air France-KLM is exploring another strategy to survive in the competitive airline industrial. As BBC reported Alexandre who is CEO of FK claimed company will adopt the Low cost carriers (LCCs) strategy to recover and sustain competitive position in airline industry (Clark 2014). Environmental analysis is an inevitable step to help company identify issues, flexibly and innovatively solve problems, also assist the strategist to improve the decision making process (Kew and Stredwick 2005). The internal and external environment analysis will be required in order to explore fitness of strategy within the whole business environment and internal capabilities; in addition, the analysis on competitive structure of industrial environment and stakeholder will deeply explore the important factors for the sustainable development rather than short-term success, especially CSR concept includes social and environmental perspective instead  of simply economic perspective which presents financial profits (Button 2014). FK will better understand the opportunities and threats under the business environment analysis. The characteristics of Low cost carriers are presented on maximum utilization for facilities and economically provide service that customers themselves need. Usually, it has a high seating density, single class configuration, point-to-point services; it frequently uses second-tier airports on cost saving (CAPA 2014). It also keeps a low maintenance and training costs, as well as eases scheduling and takes advantage of bulk purchases to obtain discounts from manufactures (Budd et al 2014). It generates profits from ancillary revenue such as meal, snack and luggage (Budd et al 2014). This model started from America Southwest Airline in 1978. Nowadays, LCCs as a strategy is widely adopted in Latin America and Europe. The combining analysis between the environment and characteristics above will evaluate the low cost strategy of Air France-KLM. PESTEL as a macro-environment analysis tool helps to understand the complex trend of environment. PESTEL includes political, economic, sociological, technological, legal and environmental. The analysis concerns the longitudinal and cross-sectional changes in time line. Firstly, liberalization events in US market significantly impacted other countries (Fu and Oum, 2014). France has high liberalized operating environment that enable companies to flexibly run any legal business model, it provides environment that FK can practice low cost strategy instead of the whole service provided with high cost (Budd et al 2014). Liberated market will be an advantage for innovation of business and increase the market power of company. It is big opportunity that companies can expand their network, as FK is an alliance to share strengthen and risks between French and Dutch airplane company (Fu and Oum, 2014). However, high-degree liberalization inevitably bring fierce competition. Additionally, the business model of public-private partnership is dominating the European airlines (Cruz and Marques 2011), especially the privatization process of European airlines is salient, government decreased the stake for business,  as French government hold a 16% stake on FK (Stothard and Bryant 2014). As a result, company will obtain less financial support from government, government is able to bear less risk of deficit. Secondly, to considering economic factors, German and France as primary strength motivate the economic recovery of Europe, French government is gradually putting effort to diagnose economic ills (Barber 2014). European countries still have maintained the high unemployment rate since financial crisis occurred in 2008, although it slightly fell in 2014 compared to last year (Statista 2014). Inflation rate had a slight fall in November than that of October, it will be a danger for debtors due to less revenue from sales, incomes or taxes, and debt problems is serious; energy price is falling as well (BBC Nov 2014). The important social indicators is consumer behavior is gradually changing. The increasing number of customers choose the high-speed train for a short journey instead of the airplane as a result of the punctuality and similar price on same time consuming (Dobruszkes 2011). In addition, the strength of unions in this two countries is very high, labour union has strong power such as pilots or crews. The impact of technology is significant, as the big data time is coming (Mark 2014), companies own the large number of data information about consumer, which will rapidly push the innovation of business, if company can dig and utilize the meaning of data. For the most important environmental and legal analysis, climate change is as one of themes in previous G20 conference and future UN conference will hold in 2015, and it will concentrate on a new set of Sustainable Development goals and emphasize the multilateral co-operation on a range of vital issues (FT 2014), which implies France should contribute to same goal, and perhaps the more strict regulation will be adopted, for example, CO2 emission. Additionally, the terrorism is serious problem airplane companies is facing.  In macro-environment, five forces model can identify and analyze the  competitive structure of industrial environment. Forces in relation to stakeholders can be discussed upon priority. The opportunities and threats will be identified further. Firstly, the intensity of rivalry is high, the large number of competitors in Europe is divided into two strategic streams, one is the large-size airplane such as Lufthansa and British Airway which are seeking path to compete in Europe; other representative group is LCCs including Ryanair and EasyJet. Various business models are emerging under the motivation of liberalized market conditions and globalization, airline companies could seek partner including other airlines companies and airports to form network for enhancing market power; additionally, each European country can operate and switch route freely (Fu and Oum, 2014). In contrast, LCCs provide service for customers who have high elasticity for price, it rapidly captured the market share as a result of low switching costs for buyers. To considering new entrants, 77% small-size companies failed which learn from LCCs to enter market, because the established companies with strong reputation and first mover advantages, and their size do not enable them to create the economies of scale (Budd et al 2014). Stakeholder theory claims companies should notice the interests of other groups, not only do companies focus on the interests of shareholder which is financial performance (Jensen 2001). Customer have highest power and interests for company, company usually prioritize them into first post; employees second, managers third, and shareholders last, according to the hierarchy of interests (Kew and Stredwick 2005). Customers have the most power and the highest interests to organization. From production side and demand side of economic perspective, as the analysis of business environment above shows the supply is over than demand, the number of fragmented airlines is more than customers (Budd et al 2014), so that the bargaining power of buyers is powerful, also switching cost is low between airlines. Low-cost strategy of FK is not lucrative in a market with high intensity of rivalry. However, business environment is along uncertainty and dynamics, the growth of Euro area will enable companies to earn the financial obtains as economic perspective. In fact, demand-supply economic perspective is narrow, the increasing demand of LCCs will lead to tragedy of the common for suppliers, because suppliers only consider the economic returns compared to inputs, and plunge themselves into price battle ignoring value creation, the more followers will emerge, obtained profits from one unit of input will be gradually decreased with the increasing rivals, and tragedy probably occur. So only economic perspective can not achieve success. CSR thoughts will benefits the long-term development of companies. It takes account of social and environmental perspective for a sustainable success, maximizing social welfare is an important measure under social perspective, and industrial success is based on sustainable development (Button 2014). Resources is limited in the world, when managers make decisions, they should consider to increase the long-run value for firm rather than a short-run financial performance including equity, debt and stock. Ryanair cancel safety cards stuck on the back of the seats, the legal proceeding is debatable. It requires trade off through time, also among different constitutions. When companies give up present cost of a unit for receiving that at some time in the future. As costs of input come from different resources including labour, capital or material purchased. The company with CSR can attract and retain talents and establish the brand image and reputation for companies. The power of suppliers as one force represents inputs, simultaneously, they consist of important stakeholders including suppliers, employees, aircraft manufactures and fuel as well as airports. Firstly, employee as the most important internal stakeholder has high bargaining power within industrial. It is reported from BBC, the pilots of FK struck due to the reduction of their salary when low cost strategy adopted (Stothard and Bryant 2014). As above mentioned, company should not save cost from input to create short term profit, it impaired the interests of employees, employees will bring less output; on the contrary, if company can give them more care and welfare, they will create more value, such as  company can provide training and individual deportment planning to maintain enough talent pool for future development, employee also will return to company through high qual ity of services and improve the satisfaction of customers. Setting an adverse example, Foxconn as a large manufacturer adopted military management to employees and ignored their normal needs for reducing cost, as a result, employee suicide and reputation of company was impaired, likewise talents are not willing to work here under abnormal management. CSR could be employee and employer relationship, while Legal utilization for employee is only the lowest level of CSR, Low cost strategy with CSR should not only obey legal behavior, but also pursue ethical, economic and philanthropic behavior (Carroll 1991). Aircraft manufacture is another stakeholder group, low cost strategy may squeeze their price and change manufacture process, as FK wants to reduce the weight of seats and increase the intensity of seat. They should â€Å"co-production† with them rather than simply ask them to achieve requirement, otherwise, suppliers will be reluctant to change manufacturing process for FK only. For instance, IKEA uses flat-package for products from manufacturing to selling as core competitive advantage, it desires suppliers of China to satisfy the flat-package manufacturing process, it not only help to upgrade production technology, but also provide training programme for employee (Inge and Claes 2011). IKEA maintains the good relationship with suppliers. These ethical and economic CSR behavior will increase the wealth of stakeholders, simultaneously, it improves itself production efficiency in value chain. For philanthropic behavior as the highest level, company donates to communities for local better development. Company can collaborate employees to contribute this, such as employee regularly participate volunteering activities for 20 hours each year. Also, as environmental and legal analysis above, CSR perspective can stimulate the innovation and initiative of company. For low-cost strategy, FK can try to innovate new technology or operational methods, such as the use of biofuels and the improvement of CO2 emission disposing. The last force is the threat of substitute, the prevalence of high speed rail as substitute has advantages for a short route. Especially, for business  group, they can use telecommunications on high speed train, and company also spend less on business trip. So the business passengers is decreasing. The noisy and pollution are comparative less than airplane. As German Airplane adopts corporate with high speed rail to compete with LCCs. Based on analysis above, Air France-KLM (FK) adopt low cost strategy, the opportunities and threats can be identified. Liberalized market environment and rapid privatization process provide a favourable condition for development of new model, while they also achieve a high competitive market. It represents other large-sized company also can adopt this model to enter the market. Also, existed competitors with first mover advantages and rich experience, and high speed train as substitutes whose advantages are salient gradually capture the market share for a short-route trip. The pressure of legal environment on CO2 emission and labour union is heavy for operation of FK on low cost strategy. Compared to Ryanair, it ignored the CSR behaviour no matter what level about legal, ethical and philanthropic behaviour. It will be a path for long-term sustainable development for FK. CSR more concern social and environmental value that FK could create, it as a large airline company will explore and represent a new and correct path bearing CSR rather than the short development for financial performance, because it will cause tragedy of the common for the whole society, it will more take account of the interests of stakeholders. In detail, it can use biofuel and decrease the CO2 emission, also maintain good relationship with customers and employee, as well as suppliers. Catching the development of technology, FK should utilize the big data to dig needs of customers to innovate the business model. Under the turbulence of terrorism, European countries can corporate together to resist it for the whole society. French domestic CSR policy as a national competitive advantage will support this business model of FK (France Diplomatie 2014), as investment in CSR while it is difficult to receive profit in short-term, so perhaps FK could reduce the short-term financial pressure from support of government. So the policy of government is consistent with corporate strategy will be helpful. A differentiated low-cost strategy could be adopted by FK. CSR can be a culture of company as a competitive advantage to position itself in market, so that it will always stimulate the innovation and learning of organization, and maintain effective human resources management such as attracting and retaining talents. Organization should consider the knowledge management through technology to advocate CSR concept to every internal and external stakeholders in order to better achieve CSR activities. In addition, FK as one of large-size companies, it has enough experience and strengths to compete with other LCCs, even though they have first mover advantages in terms of reputation and economics of scale. On the other hand, as a large-size company has solid organizational institution and vested interested group so that the strategy change of organization is not easy. As the growth of Euro area with uncertainty lead to bigger risk FK will face (Cadman and Giles 2014), it indicates FK should concern the operational resilience and strategic resilience, once it suffers the unexpected adversity. In conclusion, under the analysis of complex and dynamic environment, Air France-KLM should adopt a differentiated low cost strategy. The economic and political market environment with high-degree liberalization and privatization will provide conditions for the development of business model, also increase the market competition due to a large number of rivals emerging under deregulation. Ryanair and EasyJet with first mover advantages have captured the large market share, also they have accumulated more experience, but the weakness of rivals and trend of environment such as regulation on CO2 emission and sustainable development indicate FK should bear responsibility to seek another path, which more concern the interests of stakeholders, CSR behaviour and activities to create long-term value such as the use of biofuel. At the same time, FK can integrate CSR as a culture, also a competitive advantage in order to continually motivate itself to innovation and learning, also improve the effectiveness of human resources management. The development of technology will require FK to utilize data to dig needs of  customers to innovate the business model in big data time. European countries also need to corporate together to resist it for common society under the turbulence of terrorism. Uncertainty of environment also require company have operational resilience and strategic resilience, once it suffers the unexpected adversity. References: Air France-KLM S.A. company profile, (2014) Market Line [Online] Available from: http://0-eds.b.ebscohost.com.pugwash.lib.warwick.ac.uk/eds/pdfviewer/pdfviewer?sid=172f9c2f-747f-4b99-9c37-34a375aa6a06%40sessionmgr110vid=1hid=114 [Accessed: 15 Dec 2014] BBC 2014 Eurozone inflation rate falls to 0.3% BBC 28.Nov. 2014 [Online] Available from http://www.bbc.co.uk/news/business-30243113 [Accessed: 15 Dec 2014] Barber, T., (2014) France shows courage in diagnosing its economic ills, FT, 22,Dec, 2014 [Online] Available from: http://www.ft.com/cms/s/0/a364d628-86cd-11e4-8a51-00144feabdc0.html?siteedition=uk#axzz3Nmt1hzwF [Accessed: 15 Dec 2014] Button, K., (2012) Low-cost airlines: a failed business model? Transportation Journal, Vol, 5. 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Effects of Violent Video Games | Essay

Effects of Violent Video Games | Essay Violent computer games, and their possible effect on players. Introduction The Problems Social Effects of Playing Computer Games Conclusion Bibliography Introduction Feeding childrens passion for computers, billions of dollars in both public and private funds are being spent to give children access in school, at home, and in the community. Nearly every school is now equipped with computers, (Fisch, 2004, p. 2) and over two-thirds of our nations children have access at home. (Fisch, 2004, p. 4) But is computer technology actually improving their lives? Computer technology has transformed society in a number of profound ways. For better or worse, the increasing pervasiveness of computer technology is a reality no one can ignore or stop, not that one would. Computers are fast becoming integrated into nearly every aspect of daily living, from school to work, to banking and shopping, to paying taxes and even voting. They provide access to a wide range of information without a trip to the library. They convey personal messages in place of the post office or telephone. And they compete with newspapers, radio, and television in providing entertainment an d news of the day. Computer technology also has a profound effect on our economy. Not only are computers changing the way goods and services are manufactured, distributed, and purchased, but they are also changing the skills workers need to be productive and earn a living. This climate sets the stage whereby we encourage our children to utilize a computer, as such represents not the world of tomorrow, but the world of today, and thus they need to be computer literate. The public generally agrees that for children to participate socially, economically, and politically in this new and different world, they must acquire a certain level of comfort and competence in using computers. National polls indicate widespread support for providing children with access to computers to enable them to learn adequate computer skills and improve their education (Trotter, 1998, pp. 6-9). In surveys, most parents and children report that they view computers and the Internet as a positive force in their lives, despite conce rns about exposure to inappropriate commercial, sexual, and violent content (National School Boards Foundation, 2000). Most parents believe that the Internet can help children with their homework and allow them to discover fascinating, useful things, and that children without access are disadvantaged compared to those with access. The scenario’s described above represent the current generation of parents, as opposed to their children. A generation that grew up on computer and video games that their parents had no idea of what they were playing, or even what the technology was. Thus, there was a real understanding and involvement gap (Brougere et al, 2004, p. 1-4). Those basically unsupervised children are now adults. Adults that grew up selecting their own video and computer games while developing their own culture without guidance to determination as to what was good for them or bad, as they were just interested in the experience of a new technology changing the world of play and relaxation. Thus it was the game, almost regardless of what it was, and not the content that ruled (Brougere et al, 2004, p. 1-4). When discussing violence in computer games, as a result of this foundational background understanding, there are three standards from which to choose, the children of parents who grew up playing games and basically picking them out themselves, those whose parents supervised what they played and purchased, which is a small minority, and lastly, those adults who either didn’t have either video games or computers in their home. The assumption is, that almost all of today’s adults played video and or computer games when they were children, if not their own, then on a friends console or computer. Children of a generation whose parents were maybe exposed somewhat to computers at work, but more often than not, were not. Thus, the problem of violence becomes one that rests on the shoulders of game developers, manufacturers and designers based upon industry research, educational and emotional findings, as well as studies concerning the effects of violence on children. The parents of today’s adults knew about the creeping violence on TV, that they grew up with and which was publicized when they were children and teenagers. But, the circumstances are different today, as there is no television standards board making noise about PC and video game content. Thus, the level of acceptable violence as well as the controls, industry oversight and general standards as to what is and is not acceptable comes into play. If you question the underlying foundation, think about the popularity of Madden football. Like it our not, that U.S. sport tops boxing for all out mayhem, violence, competitive spirit and aggression. Thus, the dilemma as represented by attempting to equate the level of violence and their effe ct is based upon a generation that really had no boundaries. The jury is still out on the subject of the effects of computer games on children, teenagers, and young adults, and it is seemingly hopelessly divided. There are â€Å"an overwhelming number of parents†, pegged at 96 percent, based upon a survey conducted by the Interactive Digital Software Association who indicate that they pay attention to video and computer game content that their children play (Business Wire, 2003). That same survey indicated that 44 percent of the parents in homes that own either video game consoles and or computers stated that they themselves used to play interactive games and that they play with their children either on a daily or weekly basis (Business Wire, 2003). The returns from that survey found that all in all over 60% of the responding parents play interactive games with their children at least once in the month (Business Wire, 2003). The parents responding at a rate of 89 percent stated that they were there when the games were purchased for chil dren under the age of 18. The survey revealed some interesting trends, as well as revealed that the children who are playing computer and or video games are the offspring of former and present players themselves. This brings to mind if these parents acceptance level of violence in computer and video games is slightly jaded in terms of what constitutes violence. In fact, the majority of gamers, as they are termed, are in fact adults, according to the Interactive Digital Software Association survey (Business Wire, 2003). The survey revealed that the entire universe of game players is getting older. The percentage of players who were under the age of 18 made up just 30 percent of the gamer population, which is down from the 34 percent recorded in 2002 (Business Wire, 2003). However, the survey avoided the critical issue, the extent of violence in the games the parents indicated that they were supervising the buying for, as well as playing with their children. The survey did state that 36 percent of the games pla yed on computer were action oriented, which tied with puzzle, board, and card games for the top spot (Business Wire, 2003). In fact, the preferences were almost evenly divided across the four categories, with driving and racing games scoring at 36 percent, and sports at 32 percent. Excessive, unmonitored use of computers, especially when combined with use of other screen technologies, such as television, can place children at risk for harmful effects on their physical, social, and psychological development. Children need physical activity, social interaction, and the love and guidance of caring adults to be healthy, happy, and productive. (Hartmann and Brougere, 2004, p. 37- 41) Too much time in front of a screen can deprive children of time for organized sports and other social activities that are beneficial to child development. (Hartmann and Brougere, 2004, p. 37- 41) In addition, children may be exposed to violent, sexual, or commercial content beyond their years, with long-term negative effects (Brougere et al, 2004, pp. 8). At present, excessive use of computers among children, especially younger children, is not typical. National survey data gathered in spring of 2000 indicated that children ages 2 to 17 spent about 34 minutes per day, on average, using computers at home, with use increasing with age (Preschoolers ages 2 to 5 averaged 27 minutes per day, school-age children ages 6 to 11 averaged 49 minutes per day, and teens ages 12 to 17 averaged 63 minutes per day) (Brougere et al, 2004, pp. 9). Available data on computer use at school suggest that exposure in the early primary grades, at least, is relatively modest. A spring 1999 survey of 26 elementary schools in the heart of Silicon Valley, where computer use might be expected to be high, found that although 70% of teachers in kindergarten through third grade had their students do some work on computers, the students computer time averaged less than 10 minutes per day (Brougere et al, 2004, pp. 11). This data suggest that younger children in particular are not currently using computers for excessive amounts of time. In the case of video games, even their critics acknowledge that they are instructing our children. The critics just dont like the form and the sometimes violent and sexually explicit content of the instruction, which they believe teaches children aggressive behaviors (Suellentrop, 2006). Yet if such games are nothing more than murder simulators, as one critic has called them, why is it, as gaming enthusiasts never tire of pointing out, that the murder rate has declined in recent years, there are more video games, and more violent ones, than ever (Suellentrop, 2006). The important thing to find out about video games isnt whether they are teachers; The question is, as game designer Ralph Koster writes in A Theory of Fun for Game Design (2004), what do they teach? (Suellentrop, 2006). The marketing strategies of game companies links closely to Hollywood action movies as a means to reach more gamers. The Cinema has emerged as the most prominent influence on games. Both cinema and games are superficially alike, in that they are relatively modern media that deliver audio-visual content to paying audiences. The similarities that the media share have meant that some artistic strategies can be transferred between the two. However, there is a limit to the extent that artistic techniques can be taken from one and used in the other. Game designers are increasingly using unsuitable cinematic conventions in the creation of their games. Activision, a Santa Monica based game manufacturer generated the Fantastic 4 game in agreement with its studio, whereby you can â€Å"assume the persona of Mir. Fantastic/Reed Richards, Invisible Woman/Sue Storm, Human Torch/Johnny Storm, or Thing/Ben Grimm and master their individual attributes and unique powers to solve puzzles, overcome obstacles, and defeat enemies. Another option is to control the Fantastic 4 together as a team and dynamically switch b etween characters during their adventures, and combine super powers in order to level more devastating attacks and accomplish missions† (Society for the Advancement of Education, 2005). And the trend includes almost any Hollywood movie that can be converted to action, with the Fantastic 4 representing a mild version of what the industry has to offer. The basic theme is the ‘good guys, against the ‘bad guys’ in such re-creations as â€Å"X-Men Legends II: Rise of Apocalypse, the rival X-Men and Brotherhood† where you are â€Å"†¦ bonded by a common enemy, fight side by side for the first time, allowing players to switch instantly between super-power wielding teammates as they overcome obstacles, solve puzzles, and defeat more than 100 types of enemies† (Society for the Advancement of Education, 2005). Violence is a popular form of entertainment â€Å"a crowd of onlookers enjoys a street fight just as the Romans enjoyed the gladiators, and wrestling is a popular spectator sport not only in the United States, but in many countries in the Middle East (Centerwall, 1989, p. 23). Local news shows provide extensive coverage of violent crimes in order to increase their ratings. Technological advances have dramatically increased the availability of violent entertainment. The introduction of television was critical, particularly in making violent entertainment more available to children. More recently, cable systems, videocassette recorders, and video games have increased exposure. Hand-held cameras and video monitors now permit filming of actual crimes in progress. Economic competition for viewers, particularly young viewers, has placed a premium on media depictions of violence, as their attention translates into store sales. The Problems The level of acceptable violence of computer games, as well as violence in itself thus represents the question, as the top selling computer and video games all were violence based. And while the non-violent ‘Sims’ simulation game proved to be the top seller at 16 million copies, the next four games totaled 32 million (Wikipedia, 2007). Of those games Starcraft, 9.5 million copies sold, is a strategy war game played in space, whereby one can get a good idea of its content by the name on its expansion pack, ‘StarCraft: Brood War’ (Blizzard Entertainment, 2007). Half-Life (Planet Half-Life, 2007), 8 million copies, is a first person shooter game featuring blood spatters and other effects. Of the top ten computer games four are violence based, and of the next ten, 11 through 20, 5 are violence-based games (Wikipedia, 2007). Thus the ethics are sales, as well as creative foundation and premise from which the games are fashioned. The differing themes represent dir ections in terms of game development, what the manufacturer has build their reputation on, and the gamer profile they appeal to. Based upon the preceding the industry is split down the middle, with half gong for violence, and the other utilizing non-violent content. There is considerable evidence that violence on television, in video as well as computer games is harmful to children (Hope, 2005). And just as the current parents became adjusted to certain levels of violence in their exposures decades ago, such has magnified for their offspring according to lecturer Lesley Murphy of Robert Gordon University (Grant, 2006). The preceding calls for a scientific psychology concerning the effects violence games had on the parents to understand the level their children are being exposed to. Such should not only help us to understand our own the parent’s violence level, it should help to determine where this all stands in the realm of what is normal, speaking in relative terms. Playing computer games can be an important building block to computer literacy because it enhances childrens ability to read and visualize images in three-dimensional space and track multiple images simultaneously and there is also limited evidence available also indicates t hat home computer use is linked to slightly better academic performance. (Alington et al (1992, pp. 539-553). Dominick (1984, pp. 136-147) expresses concern there are the findings that playing violent computer games may increase aggressiveness and desensitize a child to suffering, and that the use of computers may blur a childs ability to distinguish real life from simulation. Compared to girls, boys spend more than twice as much time per week playing computer games (Funk, 1993, pp. 86-89) and are five times more likely to own a computer game system (Griffiths and Hunt, 1995, pp. 189-193). In a study of self-reported leisure time activities of 2,200 third and fourth graders, computer games topped the list of activities among boys: 33% of boys reported playing computer games, compared with fewer than 10% of girls (Harrel et al, 1997, 246-253). Initially it was thought that this disparity was the result of the games violent themes and lack of female protagonists (Malone, 1981, pp. 333-370). A more likely reason, however, is the difference between the genders in their play preferences: boys ten d to prefer pretend play based on fantasy, whereas girls tend to prefer pretend play based on reality, a rare theme for computer games, even those designed specifically for girls. Social Effects of Playing Computer Games As mentioned earlier, game playing has long been the predominant use of home computers among childrenespecially among younger boys. Although the available research indicates that moderate game playing has little social impact on children, concerns nonetheless have been raised about excessive game playing, especially when the games contain violence. Research suggests that playing violent computer games can increase childrens aggressive behavior in other situations. Existing research indicates that moderate game playing does not significantly impact childrens social skills and relationships with friends and family either positively or negatively. Studies often found no differences in the sociability and social interactions of computer game players versus non-players, (Phillips et al, 1995, pp. 687-691) but a few studies found some mildly positive effects. For example, one study found that frequent game players met friends outside school more often than less frequent players. (Colwell et al, 1995, pp. 195-206) Another study of 20 families with new home computer game sets explored the benefits and dangers of playing games and found that computer games tended to bring family members together for shared play and interaction. (Mitchell, 1998, pp. 121-135) Less is known, however, about the long-term effects of excessive computer use among the 7% to 9% of children who play computer games for 30 hours per week or more. (Griffiths and Hunt, 1995, pp. 189-193). It has been suggested that spending a disproportionate amount of time on any one leisure activity at the expense of others will hamper social and educational development. (Griffiths and Hunt, 1995, pp. 189-193) Indeed, one study of fourth- to twelfth-grade students found that those who reported playing arcade video games or programming their home computer for more than an hour per day, on average, tended to believe they had less control over their lives compared with their peers. (Wiggins, 1997) In addition, some evidence suggests that repeated playing of violent computer games may lead to increased aggressiveness and hostility and desensitize children to violence. (Provenzo, 2001, pp. 231-234) Although educational software for home computer use includes many games that encourage positive, pro-social behaviors by rewarding players who cooperate or share, the most popular entertainment software often involves games with competition and aggression, and the amount of aggression and violence has increased with each new generation of games. A content analysis of recent popular Nintendo and Sega Genesis computer games found that nearly 80% of the games had aggression or violence as an objective. (Dietz, 1998, pp. 425-442) One survey of seventh- and eighth-grade students found that half of their favorite games had violent themes. (Funk, 1993, pp. 86-89) Yet parents often are unaware of even the most popular violent titles, despite the rating system from the Entertainment In a 1998 survey, 80% of junior high students said they were familiar with Duke Nukema violent computer game rated mature (containing animated blood, gore, and violence and strong sexual Content), but fewer than 5% of parents had heard of it. (Oldberg, 1998) Numerous studies have shown that watching violent television programs and films increases children and adults aggression and hostility (Friedrich-Cofer and Huston, 2000, pp. 364-371) thus, it is plausible that playing violent computer games would have similar effects. The research on violent computer games suggests that there is, indeed, an association between playing such games and increased aggression, and that the critical variable is a preference for playing aggressive games, rather than the amount of time spent playing. (Friedrich-Cofer and Huston, 2000, pp. 364-371). Several experimental studies suggest that playing a violent game, even for brief periods, has short-term transfer effects, such as increased aggression in childrens free play, (Friedrich-Cofer and Huston, 2000, pp. 364-371) hostility to ambiguous questions, and aggressive thoughts. For example, one study of third and fourth graders found that those children who played a violent game (Mortal Kombat II) responded more violently to three of six open-ended questions than did children who played a nonviolent computer game (basketball) (Friedrich-Cofer and Huston, 2000, pp. 364-371). Furthermore, it has been found that children who have a preference for and play aggressive computer games demonstrate less pro-social behavior, such as donating money or helping someone. (Friedrich-Cofer and Huston, 2000, pp. 364-371). Studies of television have found that continued exposure to violence and aggression desensitizes children to others suffering, (Rule and Ferguson, 2001, pp. 29-50) but studies of computer games have not yet explored such a link. At least since the 1980s, however, both the U.S. and British military have used violent video games for training, reportedly to desensitize soldiers to the suffering of their targets and to make them more willing to kill. (Kiddoo, 2000, pp. 80-82). Conclusion The foundation of violence in computer games stems from the fascination with violence as spawned by the movies as well as television. These mediums have become an overbearing influence in game development and its expressive methods are being applied in game context. A look at the graphics of any video game reveals the similarities as well as attempt to capture as much realism as possible. Such is a natural evolution of the product and technology, but such also is continually blurring the fantasy atmosphere that used to be clearly delineated. The violence that exists in over 50 percent of computer as well as video games is not so much a product of the designers and manufacturers; it is a product of society in that the function of their businesses is to fulfill a need. And since the foundation for that need is there, they continue to create the games to fill it. The problem starts and exists with the consumer market, one that is a product of television and cinema culture that has been at work long before computer and video games arrived. There is now a sincere understanding that the effects have become deeply rooted facets of industrialized cultures, and games can not be blamed, yet they, along with other entertainment medium are contributing to the problem. Youth violence affects us all, and thus a reversal of the process is going to be a difficult undertaking as a result of the historical context from which it came. A look at the top selling video game categories reveals the extent of the problem: Table – Top Games Genres (Wikipedia, 2007) Rank Genre 1 Strategy / RPG 2 Action 3 Sport Games 4 Racing 5 All Shooter Games 6 Simulations 7 Family Entertainment 8 Children’s Entertainment 9 Fighting 10 Other Games 11 Edutainment With the following games rated as all time favorites, based on violent content: Donkey Kong, 1981, Nintendo Co. Ltd, Nintendo of America, Inc., Arcade. Doom, 1993, id Software, id Software, P.C. DOS. Dragon’s Lair, 1983. Magicom Multimedia, Cinematronics, Arcade. Duke Nukem, 1991, Apogee Software Ltd., Apogee Software Ltd., PC DOS. E.T.: The Extraterrestrial, 1983, Atari, Inc., Atari Inc., Atari 2600. Final Fantasy series I – IX, 1990 2003, Square Enix Co., Sony Computer Entertainment America, Inc., Nintendo Entertainment System, Super Nintendo Entertainment System, PlayStation, PlayStation 2. Final Fantasy VII, 1996, Square Co., Sony Computer Entertainment America, Inc., PlayStation. Grand Theft Auto III, DMA Design Ltd., Rockstar Games, PlayStation2 Half-Life, 1998, Valve Software, Sierra On-Line, Inc., P.C. Win. ’95. Legend of Zelda: The Wind Waker, 2003, Nintendo Co. Ltd, Nintendo of Europe, Inc., GameCube. Mario Bros I-VII, 1983 –2003, Nintendo Co. Ltd, Nintendo of America, Inc., Nintendo Entertainment System, Super Nintendo Entertainment System, GameCube. Max Payne, 2001, Remedy Entertainment Ltd., GodGames, Win. ’95. Metal Gear Solid, 1998, Konami Computer Entertainment Japan Co., Ltd., Konami of America, Inc., PlayStation. Metal Gear Solid 2: Sons of Liberty, 1998, Konami Computer Entertainment Japan Co., Ltd., Konami of America, Inc., PlayStation 2. Myst, 1994, Broderbund Software, Keyboard Mouse, Macintosh. Pac-Man, 1980, Namco Ltd., Midway Mfg. Co., Arcade. Perfect Dark, 2000, Rare Ltd., Rare Ltd., Nintendo 64. Pokemon, 1998, Game Freak, Inc., Nintendo of America, Inc., Game Boy. Pong, 1973, Atari, Inc., Atari Inc., Arcade. Resident Evil, 2002, Capcom Co., Ltd., Capcom U.S.A., Inc., GameCube. Rogue Leader, 2001, Factor 5, Lucas Arts, GameCube. Silent Hill, 1999, Konami Computer Entertainment Kobe (KCEK), Konami of America, Inc., PlayStation. Space Invaders, 1978, Taito Corporation, Taito America Corp., Arcade. Spacewar, 1962, Russell, S. Street Fighter II, 1991, Capcom Co., Ltd., Capcom U.S.A., Inc., Arcade. Super Mario Bros., 1985, Nintendo Co. Ltd, Nintendo of America, Inc., Nintendo Entertainment System. Tekken 3, 1998, Namco Ltd., Namco Hometek, Inc., PlayStation. Tennis for Two, 1958. Higinbotham, W. Tetris, 1989, Pajitnov, A., Nintendo of America, Inc., Game Boy. Tomb Raider, Core Design Ltd., Eidos Interactive, PlayStation. Tomb Raider: The Angel of Darkness, 2003, Core Design Ltd., Eidos Interactive, PlayStation 2. Winning Eleven 6: Final Evolution, 2003, Konami Computer Entertainment Kobe (KCEK), Konami Computer Entertainment Japan Co., Ltd., GameCube. Wolfenstein 3D, 1991, Apogee Software Ltd., Apogee Software Ltd., PC DOS Zelda I –VI, 1987-2003, Nintendo Co. Ltd, Nintendo of America, Inc., Nintendo Entertainment System, Super Nintendo Entertainment System, GameCube. As a business, the economics of a return on investment figures importantly into the reasons as to why so many violent games are produced. Simply speaking there is a market for them! The high cost of producing games engenders a desire within the companies financing games production to ensure a return on their investment. In most popular mass culture, this has seen a cautious approach to creating content. There has been a streamlining of the creation of content, be it music, films or games, that has seen the removal of as many variables as possible in order to produce content that can be easily quantified and accounted for. Companies are reluctant to take risks and the simplest way of avoiding them is to repeat previously profitable formulae, or in the case of a developing medium, such as games, to adopt the techniques of the more developed and superficially similar medium of cinema. Designers are reliant upon the finance provided by publishing companies to create games. This has seen the production of numerous games based on Hollywood films and characters, or the construction of games that can be marketed and sold on the strength of their cinematic aesthetics and sensibilities. Computer and video game companies base their strategies of what to produce based upon careful market research and raw numbers, and the fact is, since 50% of the market has been and continues to be buying violent game content, they will continue to design and market these types of games! And while the problem is deep seated, there is a logical and easy solution, if only the adults will play along. The survey conducted by the Interactive Digital Software Association (2001), indicated the following statistics: adults purchase 90% of all games sold And that is the only statistic that will be utilized to make the point. As the controlling variable in the purchase, it is the adults that need to be reached. The problem is how? Educating Adults to the problem is the logical answer. But as the primary buyers of games overall, they are also heavy buyers of violent game content themselves. The preceding is more than an ethical dilemma, it is a cultural one. One whereby the cycle needs to be broken with the same vigor and force that instilled it in the first place. But, that took decades and billions in advertising and marketing dollars to put into place. Thus it seems that the only force large enough to impact upon this situation are governments. Therein lies the ethical problem, for this speaks of another regulation is a world that is fast becoming over regulated in order to save ourselves from ourselves! The solution that the preceding is leading up to is the same as has been done in the instance of cigarette smoking, warning labels on each box as a mandated action. Could the foundation for this approach be similar to the health risk utilized in the instance of cigarettes, only in this instance as a societal risk? That represents an extremely touchy subject as it seemingly broaches upon freedom of choice. The warning labels and legislation to curtail smoking has achieved success as a result of the non-smokers who did not wish to inhale second hand smoke in restaurants, offices and other public indoor locales. These restrictions did not and do not restrict smokers for smoking. Thus, why would it curtail violent game players from playing. Thus, could a violent game tax be the solution. This would or might represent a choice in that the extra money so charged would be put into a victims and marketing fund to fuel additional education on the dangers of violence. Seemingly, that might create an outcry as well, however, as is the case with any type of social change, the majority wins out, thus the non-violent lobby would have to organize itself for a long